Can marketers save the planet?

Climate change, carbon offsets, solar power, wind farms, renewable energy, nuclear, Fukushima, population growth, poverty, starvation, GM vs organic farming, fair trade and ethical business, recycling, rainforest destruction, endangered species, cleantech. Just a few of the issues facing our planet. If, like me, you are genuinely interested and concerned by many of these topics, but also a little intimidated and confused, then I suspect you are very much in the majority.

The bottom line is we need to sort out what is happening to our planet and we in the marketing business are incredibly well-placed to take a leadership role and help bring about real change. We can’t afford to stall on this any longer and the challenges ahead require us to do a great deal more than just putting a Fairtrade logo on products.

Notwithstanding the politics, it strikes me that the biggest challenge is around education. These are complex issues with a huge number of interdependencies, and people need communications specialists to demystify things for them.

The inspiration behind my writing this is a new exhibition, called Hard Rain: What’ll you do now? which I visited this weekend at the Royal Botanic Gardens at Kew. The Hard Rain Project is a not-for-profit company established to support public exhibitions and other communications that campaign for realistic solutions to the interlinked problems of climate change, poverty, the wasteful use of resources, population expansion, habitat destruction and species loss.

The exhibition’s launch at Kew Gardens is the start of a world tour and The United Nations Environment Programme will exhibit the display at the Rio Earth Summit in May 2012.

The exhibition is a masterclass in communication with powerful images, words and killer statistics displayed in a very compelling form. It was interesting to see how it grabbed the attention of families of all ages, with the vast majority of people walking away having learned some quite major stuff.

Did you know, for instance, that the world’s booming human population has grown from 3 billion to 7 billion in just 50 years? Or that more than three-quarters of the world’s people live in nations that are ecological debtors, where national consumption has outstripped their countries’ biological capacity? I commend this project to every marketer. For those unable to get to Kew, visit www.hardrainproject.com.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here