Nintendo unveils “game changing” Wii successor

Nintendo has unveiled the long-awaited successor to the Wii console, the Wii U.


The second generation console features a controller with a 6.2 inch screen that interacts with the TV like the previous Wii remote, but can also be used to play independently of the TV as a stand-alone device.

The controller also features touch screen controls, motion sensors, a microphone and speaker to make video calls, a front facing camera, internet connectivity and HD graphics.

Nintendo president Satoru Iwata said at the launch event at the E3 gaming show in Los Angeles yesterday (7 June): “Up until now, home console games had to occupy the TV screen in order to be played.

“The new controller for Wii U, with its 6.2 inch screen build in, means you won’t need to give up your gameplay when someone else comes in the room and wants to watch a TV programme.”

Developers at the event praised the Wii U as a “game changer” for the video games industry.

Wii U is compatible with the original Wii, meaning the new remote can be used in tandem with the older console.

Popular gaming franchise Mario Super Smash Bros will be one of the first games to appear on the new console.

Wii U is expected to be released in the UK in April 2012, although pricing details have yet to be announced.

Nintendo has sold more than 86 million Wii consoles to date so far, although sales have slowed in recent months. The company’s operating profit fell 52% to 17.1bn Yen (£130m) for the year ended 31 March.

Sony unveiled its latest console at the E3 show yesterday (7 June), PlayStation Vita, the successor to the PSP.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here