The Data Marketing Show, part of the UK’s premier marketing event Marketing Week Live is back again on 29 and 30 June 2011 at the Grand Hall in London’s Olympia. Visitors can discover the latest technology, ideas and solutions for creating targeted and measurable marketing campaigns, focusing on customer relationship management, single customer view, data software and analytics, data protection, loyalty, targeting methods and social media.

The show includes a free-to-attend conference programme with 12 sessions, hosted by leading industry brands, including eHarmony, Gala Coral, Tesco, COI and British Airways all of which offer critical insight into the world of data and direct marketing.

The show also boasts a presentation arena, where visitors can learn from case studies involving leading suppliers, exploring how brands have used the latest data and direct marketing techniques to engage customers.

New attractions this year include the BPMA Village, which will give visitors an insight into what merchandise offers the best return on investment and improves customer retention and acquisition.

This year the show has several new exhibitors. These include GI Insight, a CRM and database marketing company; 20:20 Dialogue, a hi-tech and hi-touch data solutions supplier; and Aquira, a new company made up of a team of experts from sales, data and customer operations backgrounds.

Marketing Week Live is the destination event for the modern marketer, bringing the best in online, retail and data-driven marketing and market research.