Tesco buys consumer favour with smartphone app

Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.

Supermarket Tesco has launched a special app for shoppers with phones using the Android platform. Designed to make shopping at its Tesco Extra stores easier, it helps people locate grocery items and better navigate the shop.

Sound like technology gone crazy? Well, it might not be as mad as you think. Marks & Spencer’s boss Marc Bolland recently admitted that his brand’s outlets needed better signage after no customers were up to the challenge of finding 10 items in store within an hour.

And a recent report from the US suggests that young mothers are the main users of shopping-focused mobile applications, including downloading coupons, making lists or locating nearby stores. So presumably, they would all be very keen on Tesco’s new initiative. It just goes to show that the truth can be stranger than science fiction.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here