Facebook denies number fall

Facebook has rebuffed reports it’s losing traffic in major markets.


Earlier this week, social media blog Inside Facebook used its Gold Data service to analyse active Facebook users, revealing that in mature markets such as Canada, Norway, Russia, the UK and US traffic had dropped, helping to slow overall traffic growth.

Facebook says: “Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn’t designed to be a source for tracking the overall growth of Facebook.

“We are very pleased with our growth and with the way people are engaged with Facebook. More than 50% of our active users log on to Facebook in any given day.”

Its claims are backed up by data from web measurement firm ComScore, which reveals that active Facebook users are still growing in every market.

According to ComScore, Facebook use in the US grew by 25% in April year on year, and by 26% in Europe.

ComScore’s data changed in the UK in January so can’t be compared over the past year, but it shows that Facebook’s monthly UK users grew from 27.6m in March to 27.8m in April.

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here