BT’s Gavin Patterson named as AA president

BT Retail chief executive and newly appointed president of the Advertising Association (AA) Gavin Patterson says that advertising can play a crucial role in helping the UK build its competitive edge in the digital and creative industries.

/h/w/c/GavinPatterson.jpg

Patterson (pictured), who succeeds Penny Hughes as president of the AA, says: “I hope to do my bit to improve understanding of the ways in which advertising helps the economy and assists development.

“If you look, for example, at the digital revolution, there is evidence that the internet is creating jobs. Advertising has its part to play in a revolution like that, by increasing awareness and understanding of what’s possible online.”

He adds that the industry spends too much time and effort worrying about what advertising is doing to people and not enough time thinking how advertising might work for people.

“Responsibility in advertising is non-negotiable but it must work for the consumer in every sense.”

The AA represents agencies, media companies and advertisers and has a remit to support the role of advertising, protect its rights and deliver its responsibilities.

It has recently been involved with the industry’s response to the recommendations of the Government-commissioned Bailey Review on marketing to children.

Patterson is a former managing director for Telewest’s consumer division and European marketing director for Procter & Gamble’s Pantene brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here