Rock band Pixies and actor Colin Firth have both contributed to a pro-bono film to commemorate 100 days since the tsunami that killed over 15,000 people hit Japan.
The ad, titled One Thousand Cranes, was shot at a junior school and depicts young children folding origami birds and a voiceover by Colin Firth, soundtracked by Pixies.
One Thousand Cranes supports the www.wishesforjapan.com website that provides information about donating to the Japanese tsunami appeal. It will feature on TV and online and was created by JWT International Bang TV.
On 11 March 2011 an earthquake of nine magnitude on the Richter Scale struck off Japan’s north-east coast, followed by a tsunami travelling at 800 kilometers per hour. The death toll from the disaster has reached more than 15,000, with more than 8,000 people still missing.
Derek Turner-Smith, CEO at JWT International, says: “With Japan officially in recession and still tens of thousands homeless, the shockwaves from the tsunami are still being felt one hundred days after.
“From our initial concept through to the final film, everything has been beautifully and sensitively realised. The whole project has been all about altruism – a great advertisement for advertising.”