Coca-Cola launches Olympic torch campaign

Coca-Cola has launched a multimedia campaign to promote its sponsorship of the London 2012 Olympic torch relay.

The “Future Flames” activity celebrates the talent and work young people have done to improve their local area.

The campaign encourages viewers to nominate “young people doing positive things in their communities”. Winning nominees will carry the Olympic Flame in the London 2012 Olympic Torch Relay next summer.

Cinema and TV ads, created by Mother, feature 19-year-old British actor Thomas Turgoose running though urban landscapes with a torch. They also show “inspiring young people” that “bring happiness” to their local areas through sport, music and dance, community and the environment.

Outdoor, digital, experiential and PR activity will back the ads. A radio campaign featuring advertorials and interviews with athletes and celebrities supporting the campaign will run on “youth focussed” Global and Bauer radio stations.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here