Facebook ramps up mobile offer

Facebook is thought to be readying the release an official iPad app and is finalising a series of HTML5-based web apps to bolster its mobile strategy.

/j/f/e/Facebook.jpg

The social networking giant is understood to be weeks away from launching a free app specifically designed for the iPad, according to The New York Times.

The app has been in production for a year and will let users shoot and upload videos directly from the device.

The report comes days after Facebook was reported to be working on a HTML5-based web app. This will work in browsers and is part of an initiative called Project Spartan.

A HTML5 approach will reduce Facebook’s reliance on creating mobile apps native to specific device types, such as Android, BlackBerry and iOS.

A statement from Facebook regarding Project Spartan said, “We’re constantly working on new features and enhancements to our products but have nothing new to announce at this time.”

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here