Miller Genuine Draft readies campaign to push expansion

Miller Brands, the UK subsidiary of SAB Miller, is to launch Miller Genuine Draft in England and Wales next month.

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The brand has to now only been available in Scotland, where, according to CGA data, it is the best selling packaged lager in pubs and clubs.

The launch of the premium lager into the on-trade south of the border will be backed by TV, outdoor, experiential and digital activity with the strap “Tonight, It’s Miller Time”.

A social media hub will be introduced where consumers can find out about good nights in cities across England and Wales.

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