Asda customer service chief in shock exit

Asda’s chief operating officer Simon King has left the supermarket just six months after being appointed.


King, who had responsibility for all Asda’s retail and supply chain operations including distribution, customer service and internal communications, joined Asda in November last year to replace Andy Clarke after he was promoted to CEO.

An Asda spokeswoman confirmed that Clarke had said the appointment “wasn’t working out”.

In a statement, Asda says: “Sometimes, it just doesn’t work out. Clearly whilst Simon has considerable talents and retail experience, we felt his impact wasn’t being realised as quickly as we hoped. We wish him well for the future and appreciate all his hard work over the past five months.”

Asda expects to name his replacement by the end of the month, but could not say whether the appointment would be made internally or not.

At the time, King was seen as the final appointment of Asda’s new executive committee following the departure of former CEO Andy Bond.

He joined from Saudi Arabian supermarket and hypermarket operator Panda Retail, a part of The Savola Group.

Previously he was CEO of Tesco Kipa in Turkey and has worked in Tesco’s international operations in South Korea, the Czech Republic, Slovakia, Poland and Hungary.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here