IBM readies social media tracking solution

IBM, the IT services giant, has developed software that harnesses information from social media platforms to help companies communicate better with customers and suppliers.


IBM’s Connections software, which will go on sale in the third quarter, uses microblogs, and wikis, to help organisations “track and trace” social media data.

The adoption of social software is on the rise and rapidly becoming a vital business tool, including marketing, IBM says.

IBM cited research by Gartner, which predicted that by the end of 2013, half of all companies will be forced to produce material from social media websites.

Alistair Rennie, general manager for collaboration solutions at IBM says: “The benefits of social business are too great to ignore.

“With these new advancements … a social business can confidently activate networks of people to use a variety of collaborative tools, to improve and accelerate innovation.”

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here