Costa sales boost Whitbread performance

Whitbread, which owns Costa – Marketing Week’s Engage Awards 2011 Brand of the Year – says strong growth at the coffee chain helped drive performance in the quarter to 2 June.

/p/b/w/CostaCup.jpg

The group reported a 9.2% rise in sales. Costa sales increased 22.5% while Premier Inn’s total sales grew by 8.1%.

Earleir this year the group outlined plans to double its Costa and Premier Inn businesses and set out a new five year strategy to accelerate its growth plans. It plans to double its Costa coffee chain to 3,500 stores and £1.3bn in sales worldwide in the next five years.

It plans to grow its recently launched Costa Express self-service business to 3,000 sites.

Whitbread also plans to double the capacity of its Premier Inn chain to 65,000 by 2016.

In the coming year the group plans to open more than 300 new Costa coffee houses, which equates to 15% growth and grow the capacity of Premier Inn by 9% or 4,000 rooms.

/q/f/a/Costa.jpg

Andy Harrison, Whitbread CEO, says: “We are continuing with disciplined investment in our network to deliver our five year growth milestones. We are confident that investing in our strong brand propositions of Premier Inn and Costa and introducing further value offers in Restaurants will enable us to win market share and deliver good returns for our shareholders.”

Costa was named Marketing Week’s Brand of the Year at the Engage Awards 2011 in May.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here