Marketing Week Live! was a packed event in 2010 and you can watch video of the event and view interviews with keynote speakers here.
Make sure you book a place at Marketing Week Live! 2011 here
Kevin Eyres, managing director of LinkedIn Europe and Hans Notenboom, global director of online marketing and communications for Philips gave an entertaining discussion on how brands can harness thought leaders on social media sites to provoke professional discussions and shared solutions.To read more click here
Cca-Cola’s departing UK & Ireland marketing director Cathryn Sleight demonstrated how taking risks by “lighting fires” using digital tools could help brands thrive. With lots of examples of how Coke had tested the waters, Sleight left the audience inspired. Watch this space. More here: http://bit.ly/9JFL38
The COI¹s director of marketing and evaluation, Marc Michaels gave an inspired talk looking at how spending pressures should lead to marketers evaluating projects from start to finish. He reminded the audience thateverything must have a purpose, and the only way to monitor if objectives were being realised in tough times was to monitor and evaluate data sources all the way through. More here: http://bit.ly/agpwnC
Katy Howell Interview:
MORE TH>N Interview:
More coverage and stories from Marketing Week Live! below: