McDonald’s introduces wraps

McDonald’s is introducing wraps to its Deli Choices menu in the next phase of the “evolution” of its offering.

/c/j/u/mcwraps160.jpg

The fast food chain claims that it is the biggest introduction to its permanent menu in four years and says it has made more changes to its menu in four years than in the previous 30.

The range includes a Grilled Chicken Salad Wrap and a Sweet Chilli Crispy Chicken Wrap, and has been packaged to make them easy to eat on the move.

McDonald’s is also running a wrap of the day promotion offering one wrap at £1.99.

The launch will be supported by a month long TV, press and outdoor campaign using the strapline: “Too good to put down”, accompanied by activity in McDonald’s restaurants and “street theatre” style experiential events around the country, developed by The Marketing Store.

Alistair Macrow, vice president of marketing for McDonald’s UK, says: “Introducing the new Wraps range is the next step in the expansion of our menu. In order to meet the changing demands and desires of our customers, over the last four years we’ve added more choice than ever before. We aim to give customers another reason to consider McDonald’s as their lunchtime destination.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here