McDonald’s introduces wraps
McDonald’s is introducing wraps to its Deli Choices menu in the next phase of the “evolution” of its offering.
The fast food chain claims that it is the biggest introduction to its permanent menu in four years and says it has made more changes to its menu in four years than in the previous 30.
The range includes a Grilled Chicken Salad Wrap and a Sweet Chilli Crispy Chicken Wrap, and has been packaged to make them easy to eat on the move.
McDonald’s is also running a wrap of the day promotion offering one wrap at £1.99.
The launch will be supported by a month long TV, press and outdoor campaign using the strapline: “Too good to put down”, accompanied by activity in McDonald’s restaurants and “street theatre” style experiential events around the country, developed by The Marketing Store.
Alistair Macrow, vice president of marketing for McDonald’s UK, says: “Introducing the new Wraps range is the next step in the expansion of our menu. In order to meet the changing demands and desires of our customers, over the last four years we’ve added more choice than ever before. We aim to give customers another reason to consider McDonald’s as their lunchtime destination.”
