The funniest ads of all time

Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.

What are the funniest adverts of all time?

According to Adweek, the top 10 are:

1. John West Salmon “Bear” (2000)

2. Wendy’s “Where’s the Beef?” (1984)

3. Cadbury “Gorilla” (2007)

4. Reebok “Terry Tate” (2003)

5. Budweiser “Wassup?” (1999)

6. Bud Light, “Mr. Really, Really, Really Bad Dancer” (2003)

7. Skittles, “Piñata” (2008)

8. Starburst, “Bus Station” (2007)

9. Holiday Inn, “Whale Song” (2006)

10. Apple, “Stuffed” (2007)

Now, this list might have an obvious American bias, but it is a good reminder of some great creative ideas from the last 25 years. The inclusion of a Wendy’s campaign from 1984 shows that the best ideas stick around for decades.

So what would you rate the funnies ads of all time? Would you include The Old Spice Guy? Cadbury Eyebrows? Let us know.

You can watch Adweek’s number one ad below:

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here