When a brand name travels too far

Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.

I’m all in favour of corporate responsibility. But sometimes branding can go too far.

Although it is great that Indian coupon brand SnapDeal.com has given 15 much-ndeed hand pumps to the village of Shiv Nagar, I’m not sure the village’s new name “SnapDeal.com Nagar” really works.

Good on SnapDeal for improving the lives of consumers in India. But I hope this won’t be a trend elsewhere. I don’t want to see Groupon Keynes or eBay Wells popping up in the south of the UK should those companies decide to practice a little philanthropy.

(Story via PSFK.)

Snapdeal

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