One ad showcases various locations across the airline’s global network and featuresscenes designed to show off the airlines’ travel options.
Two other ads target leisure and business travellers respectively with a “Beyond the Cabin” spot highlighting in-flight service and the cabin crew’s “warm hospitality”. Crew members have been recruited from all countries including the US, Australia, and Russia, for the ads.
The commercials are to be aired across Europe, Middle East and Africa on all major global and regional news networks, including the BBC, CNN, Al Jazeera, Sky News and Discovery Channel.
The ads are supported with an online contest on the airline’s web site and Facebook page with open tickets to any of Qatar Airways’ destinations as prizes.
Qatar Airways chief executive officer Akbar Al Baker says: “This new campaign promises to showcase the fine hospitality and the true international flavour of our operations.”
Qatar Airways now flies to 100 business and leisure destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America. The airline hub is absed at Doha.