The aim for Facebook is to “put people at the centre of Facebook’s business” by getting input on new ideas and products from a group of its key clients and agencies.
The first two members will be represented by Wendy Clark (pictured), Coca-Cola’s head of integrated marketing and communications and be Nick Brien, CEO of McCann Worldgroup.
The announcement was made by Facebook VP for global ad sales Carolyn Everson at Cannes Lions.
The invitation-only group will eventually consist of an estimated 12 members who will meet several times a year. The information shared in the meetings is likely to be confidential.
The announcement coincides with the launch of Faceboook’s first ad unit designed by an ad agency. The ’comments’ ad unit, created by Leo Burnett, uses comments that people have posted on a brand’s Facebook updates within an ad creative.
The aim of the ad unit is to boost engagement on a brand’s page by showing people when their friends have commented and so encouraging them to do the same.
Blake Chandlee, VP of global agency relations at Facebook says: “With the most creative minds in the industry, agencies can and should be leading a new way of marketing that is personalised, social and engaging. We look forward to working with others to see future innovations that come from the agency community.”
This story first appeared on New Media Age. For more digital stories and analysis from NMA click here now