Tuition fees will cause marketing brain drain, says recruiter

Brands are facing a marketing brain drain because of their insistence on recruiting from what is likely to be a “shrinking pool” of graduates, a report has warned.


Recruiter EMR says that the increase in tuition fees to a maximum of £9,000 per year will put graduates off from entering a profession that pays them an average of just under £18,000 per year.

Simon Bassett, managing director of EMR, says that marketing, unlike other professions, such as accountancy, continues to recruit “almost exclusively” from universities, a pattern likely to see brands “passing up the chance to recruit highly talented people”.

He adds: “With the costs of university rising to an astronomical level, many young people will understandably be asking whether higher education is worth the financial sacrifice. It’s time to start looking at alternative ways of training school leavers to prepare them for a successful career.”

In a poll of 331 marketers, EMR found that 39% of marketing professionals would not have gone to university if fess had been as high as they soon will be.

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