Travelodge apologises for data theft

Travelodge has apologised to customers after a data breach led to customer email addresses being stolen and spam email being sent out.


The budget sector hotel chain has sent out an official email signed by chief executive Guy Parsons designed to erasure customers.

It reads: “Our main priority is to ensure the security of our customers’ data, which is why I wanted to make you aware that a small number of you may have received a spam email via the email address you have registered with us.”

He says that Travelodge has not sold any customer data and “no financial information” has been compromised.

No further details of the Travelodge breach have yet been revealed and the company says it is conducting a “comprehensive investigation”.

Travelodge is the latest of a string of companies to report data theft , including Sega, Sony,, Marks & Spencer and TripAdvisor.

Companies are concerned that such thefts are contributing to increasing customer reluctance to hand over sensitive data details. According to the latest Data Tracker study for the Direct Marketing Association, incentives to provide data, such as loyalty cards, are losing their appeal.

Even a clear privacy policy is losing credibility with customers with numbers down in a year from 39% to 33% saying this would prompt them to give their details to a brand.

Read the relevant feature here.

Travelodge appointed Emma Williams as its new marketing director in February.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here