Aviva UK marketing boss exits

Aviva’s UK marketing director Gary Price has left the financial services company.

/x/l/b/aviva160.jpg

Price, who oversaw brand strategy and sponsorship, left earlier this month after less than two years in the job. It is not thought he has a job to go to.

A decision on recruiting a successor has not yet been made

In the interim, all marketing heads for Aviva’s UK businesses will report into Anne Filatotchev, marketing director for its Life business.

Separately, head of sponsorship Heather Smith has been named direct insurance marketing director.

Price was appointed to the top job in December 2009. He was previously director of marketing programmes at Norwich Union before its rebrand to Aviva.

He has also held senior marketing and insight position at credit card brand Egg.

Read Marketing Week’s profile of Aviva CMO Amanda Mackenzie here

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here