CNBC names marketing head to focus on partnerships
CNBC, the business and financial news channel, has appointed a former Time and Fortune magazines marketing chief to focus on helping the company sign commercial deals.
Marina Kissam moves into the role of director of marketing for EMEA and will have overall responsibility for marketing at the channel, with a specific focus on sales marketing.
Kissam will also be charged with handling CNBC’s event strategy and will manage existing commercial partnerships, including the channel’s tie up with the Marussia Virgin Racing Formula One team. She will report to Charlotte Westgate, vice president of marketing and communications for EMEA.
Prior to joining CNBC, Kissam was the EMEA marketing director for Time and Fortune magazines, leading sales development, creative services and research across the region.
