Virgin Money nabs RBS digital chief for online push

Virgin Money has poached Royal Bank of Scotland’s digital chief Christopher Morson to develop its online offering as it steps up preparations to take on the UK’s retail banking giants.

/f/t/f/virginmoney160.jpg

Morson, who will take on the newly created head of digital development role, has been asked to develop the bank’s customer-facing “digital platforms”, such as its mobile offering and social media sites such as Twitter and Facebook.

The appointment comes as Virgin Money readies a bid for some of the Northern Rock and Lloyds Bank branches that have been put up for sale. It is thought that the Sir Richard Branson fronted bank is in talks with potential investors.

Virgin announced in May that it would bid for both banks’ branches, and has been presenting to potential investors to raise the required funds.

A successful acquisition of either would take the Virgin Money brand on to the high street for the first time. It launched in 1995 but has so far operated as a direct and online business only, with about 3 million customers.

Morson, who joins later this month, was digital director for the RBS group, where he oversaw the RBS and NatWest online and mobile platforms.

He joined the now state-backed bank in 1999 and held a number of digital development roles before being handed the director job last March.

Last month, Virgin appointed Northern Rock’s Dave Angel to develop a pricing strategy for a range of mortgages, deposit and current accounts to launch over the next two years.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here