Google launches mobile publishing tools

Google has updated its mobile products, including a new service that lets brands optimise their websites for mobile users.

/v/i/l/googlemobile160.jpg

The online giant has claimed the service, called Google Sites Mobile Landing Page, will let “anyone…create a mobile site in minutes, not days” as it doesn’t require users to have “any coding experience”.

The free service, aimed principally at small businesses, is compatible with Google Analytics so users can measure usage, and will connect with Google Checkout or other mobile commerce transaction providers.

Businesses can also use the service to link to their social platforms, such as Facebook or the newly launched Google+, or other service such as Google Maps.

A Google statement on the launch read: “We’re hoping to help the industry capitalise on mobile by releasing research showcasing the opportunity, as well as by launching this product, giving people the tools to go mobile right now.”

Earlier this week, Google claimed its was activating 500,000 Android devices a day. Andy Rubin, Google’s senior VP of mobile, made the announcement via Twitter yesterday, adding that Android activation rates are growing 4.4% week on week.

Further announcements from Google are expected at this afternoon’s Think Mobile event in London, at which speakers will include Ogilvy VP Rory Sutherland.

This story first appeared on New Media Age. For more digital stories and analysis from NMA click here now

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here