Google launches mobile publishing tools

Google has updated its mobile products, including a new service that lets brands optimise their websites for mobile users.


The online giant has claimed the service, called Google Sites Mobile Landing Page, will let “anyone…create a mobile site in minutes, not days” as it doesn’t require users to have “any coding experience”.

The free service, aimed principally at small businesses, is compatible with Google Analytics so users can measure usage, and will connect with Google Checkout or other mobile commerce transaction providers.

Businesses can also use the service to link to their social platforms, such as Facebook or the newly launched Google+, or other service such as Google Maps.

A Google statement on the launch read: “We’re hoping to help the industry capitalise on mobile by releasing research showcasing the opportunity, as well as by launching this product, giving people the tools to go mobile right now.”

Earlier this week, Google claimed its was activating 500,000 Android devices a day. Andy Rubin, Google’s senior VP of mobile, made the announcement via Twitter yesterday, adding that Android activation rates are growing 4.4% week on week.

Further announcements from Google are expected at this afternoon’s Think Mobile event in London, at which speakers will include Ogilvy VP Rory Sutherland.

This story first appeared on New Media Age. For more digital stories and analysis from NMA click here now

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