Facebook denies number fall
Charlottle McElenyFacebook has rebuffed reports it’s losing traffic in major markets.
Month: June 2011
MoD warns careless tweets cost lives
Lara O'ReillyThe Ministry of Defence has launched a YouTube campaign to warn service personnel and their families of the danger of revealing sensitive information on social networking sites, as Marketing Week reported earlier this month. A video series have been posted on the video site to provide military personnel with guidance on how to use social […]
Ann Summers looks to web to drive in-store promos
Lara O'ReillyAnn Summers says it will use data gathered from its ecommerce shop to create more cross-category promotions in its stores, similar to Marks & Spencer’s Marketing Week Engage Award-winning Dine In For £10 offer.
Marketers too siloed to become CEOs, says Merlin boss
Branwell JohnsonMerlin Entertainments CEO Nick Varney warns that marketers are being siloed too quickly to become well-rounded, senior executive material.
Peugeot ad scares Peppa Pig viewer
Branwell JohnsonPeugeot has been banned from running a television ad during kids’ shows after a child was scared by the spot airing during a Peppa Pig programme.
Thinkbox appoints marketing director
Lara O'ReillyThinkbox, the marketing body for commercial television in the UK, has appointed current head of content Andrew MacGillivray as its marketing director.
The height of fashion
MaryLou CostaFashion leader maps out an international future: Online fashion retailer Asos racks up profits of more than £28m and is aiming for a £1bn turnover by 2015. MaryLou Costa talks to chief executive and founder Nick Robertson about his plans for global expansion.
Don’t fall for the myth of repositioning
Mark RitsonLast week the media was abuzz with a series of leaked Labour documents that revealed a rare glimpse into the top level strategic thinking that was going on behind the doors of Number 10 during the transition of power from Blair to Brown and the run-up to what was expected to be the 2009 election. […]
Why websites generate much more than sales
Michael BarnettBrands achieve a far higher ROI if they treat their retail website and mobile app as an integral part of a customer’s journey, Michael Barnett heard at the Marketing Week 1-2-1 ecommerce summit. Retailers’ websites are for more than just transactions. They are the starting point for a customer’s journey through the buying process, whether […]
Too posh to push direct?
Lucy HandleyLuxury brands have traditionally steered clear of direct marketing in a belief that it is for the mainstream only. Butsome are giving it a try – to splendid results. Premium and luxury brands are often accused of keeping consumers at arm’s length, with marketing focused on glossy print ads in high-end magazines promoting a […]
Royal Mail looks to DM to help reverse £120m loss
Russell ParsonsRoyal Mail is set to ramp up its media and data services as it looks to reverse a £120m loss in its core business.
Kids’ marketing is more complex than absolutes
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Corporate responsibility or corporate confusion?
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Silliness sells
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Tesco buys consumer favour with smartphone app
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.