Eat this, Volkswagen
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Month: June 2011
McDonald’s to push its CSR credentials in TV ad
Branwell JohnsonMcDonald’s will introduce a CSR message into its latest television campaign, set to air tonight (14 June). The campaign highlights the company’s community involvement, environmental initiatives and its track record in “people development”. The 60 second TV spot is designed as an “A-Z” of the company and celebrates a number of different positive attributes of […]
Heineken marketing chief leaves
Russell ParsonsHeineken UK’s marketing director Sarah Warby is to leave the brewer after seven years.
Carphone Warehouse to re-evaluate ailing Best Buy chain
Lara O'ReillyCarphone Warehouse has been forced to reassess its Best Buy UK megastores operation after posting a £62.6m loss in the division for the year.
Tesco’s UK sales slide
Russell ParsonsTesco’s UK sales fell in the first quarter as cautious customers continued to cut back on spending.
Wrangler owner buys Timberland
Branwell JohnsonBranded lifestyle wear company VF Corporation is to buy Timberland to add to its brand portfolio that already includes Wrangler, Lee and The North Face.
Digital to boost UK ad market to £17.7bn by 2015
Lara O'ReillyThe value of the UK advertising market is set to increase by 4.8% in the next four years to £17.7bn as brands pour spend into online marketing to meet growing consumer demand for digital media.
Facebook’s fortunes depend on data
Michael BarnettData will be the key to Facebook’s financial future, especially in light of its expected stock market flotation. Perhaps that was never in doubt, but research released in the past week has underlined it emphatically. First came the story that Facebook charges a 29% lower cost per click for ads that keep traffic on the […]
Virgin Media shakes up marketing structure
Branwell JohnsonVirgin Media has overhauled its marketing structure to bring every consumer touchpoint together under one team headed by the executive director of brand and marketing communications.
Samsung unveils new Olympic campaign logo
Rachel DonachieSamsung has today (June 13) unveiled a new logo to be used on all its Olympic 2012 campaigns and advertising, including its sponsorship of the Olympic Torch Relay.
P&G sets Olympic bar high
Lara O'ReillyProcter & Gamble aims for its “P&G proud sponsor of mums” messaging for the London 2012 Olympics and recently announced Paralympics sponsorship campaigns, to be as iconic and long-lasting as its Gillette and Fairy liquid campaigns.
A rebrand alone will not keep DMA relevant
Russell ParsonsNot long after I started at Marketing Week, and began to follow developments in the world of direct marketing, a veteran direct marketer candidly questioned the very point of the DMA. His lunchtime polemic was that it was a dinosaur wedded to those whose business is a channel, physical mail, out of step with the […]
Facebook loses members in major markets
Charlottle McElenyFacebook traffic dropped in Canada, Norway, Russia, the UK and US last month, according to social media blog Inside Facebook.
Diageo funds Government pregnancy awareness drive
Russell ParsonsGuinness and Smirnoff owner Diageo is to fund an initiative to alert mums-to-be about the dangers of drinking alcohol during pregnancy.
RBS nets new Andy Murray deal
Russell ParsonsState-backed Royal Bank of Scotland has extended its sponsorship deal with British tennis star Andy Murray.