Learn tips from Sky at 1-2-1 Digital Strategy Summit
Marketing Week ReportersDelegates at Marketing Week’s 1-2-1 Digital Strategy Summit are set to hear exclusive web tips from BSkyB’s head of ecommerce marketing Mark Nicholson.
Month: June 2011
Elop says Nokia to focus on core brand
Lara O'ReillyNokia is to focus on building its master brand this year, instead of sub-brands such as Ovi and Meego, in order to compete in what it terms the “three horse race” against Android and Apple.
Retail brands must demonstrate some online pizzazz
Mary-Louise ClewsRetailers must transform themselves into entertainment destinations online using social media to attract and engage consumer, according to a new report from retail analyst Verdict.
Economist launches new poster and sampling push
Branwell JohnsonThe Economist, recent winner of a Marketing Week Engage Award, has unveiled the latest subjects for its “Where do you stand?” poster brand campaign.
Waitrose aims to be fit and sexy
Lucy HandleyJohn Lewis has been the subject of much comment in the press recently, following on from remarks marketing director Craig Inglis made to Marketing Week where he said he has more to do to make sure the retailer becomes the “most trusted and loved” retail brand in Britain. He also suggested that he wants to […]
Ad industry asks ex-COI boss Lund to address Bailey Review worries
Matthew ChapmanThe Advertising Association (AA) has appointed former COI chief executive Mark Lund to its new kids’ marketing panel in an attempt to ward off restrictive legislation.
Cadbury ties up with ITV for Spots v Stripes push
Branwell JohnsonCadbury and ITV are partnering for the UK debut of international game show format Minute to Win It.
Display grows faster than search in 2010
Charlottle McElenyDisplay was the fastest growing online ad format in 2010, outperforming search, according to IAB Europe data.
HP signs up Plan B for cinema ad
Lara O'ReillyHewlett-Packard has enlisted the help of pop star Plan B for a cinema campaign as part of a wider initiative to change the perception that the company just sells PCs and business products. The cinema campaign features a surround sound version of Plan B’s hit “She said” to demonstrate the power of the “Beats” audio […]
Showrooms for improvement weather storm
MaryLou CostaDIY retailers have responded to the slowdown in the housing market by tailoring their products towards home owners looking to improve, rather than move, according to research seen exclusively by Marketing Week. The demise of DIY retail chain Focus last month is an unfortunate, yet apt, way to illustrate the difficult times the sector faces. […]
Craig Inglis has been knowingly undersold
Mark ChouekeOn the same day media personality Janet Street-Porter used her Daily Mail column to call for John Lewis to sack marketing director Craig Inglis, Inglis was named as the Marketing Society’s 2011 ’marketer of the year’. Inglis triumphed ahead of heavyweight business figures such as Aviva CMO Amanda Mackenzie and O2 marketing director Sally Cowdry. […]
Data at centre of turf war in finance sector
Lucy FisherFinancial services brands face a turf war with non-traditional players such as retailers and even airlines, who are gaining ground thanks to their use of data.
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Boden scoops Engage Award with personalised catalogue
Mark ChouekeMail order clothing brand Boden beat off competition from larger brands to win a coveted Marketing Week Engage Award in the CRM/ Loyalty category last month.
Orange plans major mobile internet investment
Ronan ShieldsOrange will invest over £400m in updating its mobile networks across Europe between 2011 and 2012 in anticipation of increased demand for internet services.