Marketing Week Live! 2011: Santander is to ramp up use of social media in the hope of improving the “dialogue” it has with customers, as part of the banking group’s ongoing efforts to improve customer service.
Google has updated its mobile products, including a new service that lets brands optimise their websites for mobile users.
Google has launched a new service, dubbed Google+, that lets users share content, videos and status updates, to take on Facebook.
Green marketing is hard. It’s probably the hardest part of communicating about your organisation to get right because it is the kind of marketing and advertising message that consumers are most cynical about. Two brands got it right this week with their approach. Greenpeace’s attack on Volkswagen in the form of a spoof of the […]
Click here to read the cover feature about consumer brands using technology to enter the health sector. Low-tech health: ZubaBox and African telehealth, click here to read a Q+A with Anja Ffrench, marketing and communications director Computer Aid, and Fred Mweetwa, chief executive, Macha Works. Hi-tech health: Ford, click here to read a Q+A with […]
Q+A: Pim van der Jagt, managing director Ford Research Centre
Q&A: Anja Ffrench, marketing and communications director Computer Aid, and Fred Mweetwa, chief executive, Macha Works
As Xbox Kinect creative director Kudo Tsunoda revealed in Cannes last week, audience insight can deliver more than your own hunches can.
Innocent has hailed marketing as playing a vital role in growing the size of the company by 20% in value last year.
Virgin Media’s “Stop the broadband con!” website and social media campaign has been slammed by the advertising watchdog for attacking the integrity of rivals BSkyB and BT.
Simon Cowell’s music label Syco is shifting the way it promotes its artists to be brand-led, with a series of multi-platform campaigns to make its acts as recognisable as household brands.
How to improve the health of your brand: The West’s rapidly ageing population means that everyone from car makers to mobile phone networks is looking to create products that can reap rewards in the healthcare market.
As the challenging retail climate persists and depletes market share, brands are fighting back with a battery of sales promotions, fine-tuned with customer insight.
Lara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web.
The Department of Health’s marketing and communications chief Sian Jarvis is to leave later this year.