CNBC names marketing head to focus on partnerships
Lara O'ReillyCNBC, the business and financial news channel, has appointed a former Time and Fortune magazines marketing chief to focus on helping the company sign commercial deals.
Month: June 2011
Marketers ignoring older generation in pursuit of youth, says Diageo’s Andy Fennell
Lara O'ReillyDiageo’s chief marketing officer Andy Fennell has warned marketers to stop being obsessed with targeting youth as they risk neglecting a “valuable and influential” older audience.
OFT orders low cost airlines to drop debit card surcharges
Branwell JohnsonThe Office of Fair Trading (OFT) is clamping down on the misleading debit and credit card surcharges added to booking fees by low cost airlines and other businesses.
Aviva UK marketing boss exits
Russell ParsonsAviva’s UK marketing director Gary Price has left the financial services company.
Virgin Money nabs RBS digital chief for online push
Russell ParsonsVirgin Money has poached Royal Bank of Scotland’s digital chief Christopher Morson to develop its online offering as it steps up preparations to take on the UK’s retail banking giants.
Women’s Institute readies branded food push
Russell ParsonsThe Women’s Institute (WI) is planning the launch a range of branded food products as it looks to exploit its reputation for offering home cooking and recipe tips. The WI, which has 207,000 members, is considering launching a range of foods including baked goods and jams. They will be positioned as a second best alternative […]
Thorntons to close 180 stores and shift strategy
Rosie BakerThorntons’ marketing director Peter Wright is to leave the chain amid a shake up that will see it close 180 high street stores.
Brands grapple with social media conundrum: Does it pay?
MaryLou CostaWhat does a ’Like’ actually mean for a brand’s bottom line? Marketers at this year’s Cannes Lions divulged both their challenges and new solutions. The rising credence of digital and social media activity in the world of brands was highlighted at the annual Cannes Lions festival last week as more non-traditional campaigns than ever were […]
Microsoft Office moves to cloud to take on Google Apps
Lara O'ReillyMicrosoft has placed its Office software in the cloud in a bid to ward off Google’s advances in the online email, spreadsheet and word processing space.
Greenpeace slams Volkswagen with Darth Vader spoof
Rosie BakerGreenpeace has attacked Volkswagen’s environmental credentials with a spoof of its recent Darth Vader ad campaign.
Half of consumers shun brands that don’t label carbon footprint
Rosie BakerNearly half of consumers would shun brands that aren’t taking steps to reduce their carbon footprint, according to a new report by the Carbon Trust.
Premier Foods reveals brand extensions in bid for growth
Rosie BakerPremier Foods is preparing to launch a raft of product extensions under its Hovis, Mr Kipling and Loyd Grossman brands, the first since overhauling its approach to marketing and innovation strategy to accelerate growth.
Monster takes on LinkedIn with Facebook app
Lara O'ReillyJob site Monster has created a new professional networking Facebook app to take on LinkedIn, as part of a raft of innovations to extend its service beyond an employment search engine.
Customer data must be earned rather than expected
Michael BarnettConsumers are becoming more wary about handing over their data, and the old incentives are not working. If brands want to prevent this from eroding loyalty, they need to think harder about how being on a marketing database benefits a customer. As Marketing Week reported on 23 June, store cards, discounts and free samples are […]
Mission impossible
Marketing WeekRosie Baker is Marketing Week’s specialist on sustainability and retail.