Month: June 2011

Russell Parsons

Call the COI’s closure what it is: cost cutting

Russell Parsons

Despite the talk of cutting inefficiency and bureaucracy, the motivation behind axing the 65-year old Central Office of Information is simple: penny pinching. The final nail in the COI’s coffin was hammered in last week by the Cabinet Office, which confirmed what had been recommended by a report into the long-term role of the Government’s […]

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AA panel adds Dubit boss

Matthew Chapman

The Advertising Association (AA) has appointed Ian Douthwaite, boss of marketing agency Dubit, to its children’s panel to help calm fears about the use of children as brand ambassadors.

LouCooper

Consumers want the choice to buy single newspaper articles online

Lou Cooper

It was announced this week that News International is to introduce PayPal’s fast checkout system, a move that speculation suggests could bring the introduction of micro-payments for online content from UK titles a step closer. Readers will be able to use PayPal to pay for The Times and The Sunday Times websites and iPad editions, […]