Marketers too fixated on apps
Ronan ShieldsMarketers are failing to invest in targeted mobile channels, such as search, by being too fixated on smartphone apps, according to a study by Forrester Research.
Month: July 2011
GSK names comms chief for consumer drive
Rosie BakerGlaxoSmithKline (GSK) has appointed InterContinental Hotels Group (IHG) comms chief Leslie McGibbon to head up corporate affairs for its consumer healthcare team.
Retailers defend plastic bag record
Rosie BakerSupermarkets have defended their efforts to reduce carrier bag use after being slammed by the Government for a 5% rise in plastic bags used at checkouts in the past year.
Diageo bids to make G&T fashionable
Russell ParsonsDiageo is to reposition its flagship gin brand Gordon’s as the “best possible start to the evening”.
DFS seeks first CMO to build brand
Lucy HandleyFurniture retailer DFS is looking to hire its first chief marketing officer with a brief to bolster brand building activity.
Social media, so be it
Rosie BakerThe debate on the worth of social media to brands and business is raging on MarketingWeek.co.uk thanks to our columnist Mark Ritson’s inflammatory piece outlining the seven dumbest sins of the discipline in this week’s magazine. I thought I’d add my two pence worth on the merits of social media despite its unproven impact on […]
Sky brand perception recovers after News Corp bid pull
Russell ParsonsNews Corporation’s decision to pull its bid to take full control of BSkyB has had a positive impact on perception of the broadcaster’s brand, according to YouGov data.
BBC and Sky in F1 rights deal
Jessica DaviesThe BBC and Sky have jointly secured the rights to live stream Formula 1 motor racing.
Store strategy boosts Starbucks UK
Rosie BakerStarbucks says its strategy to open stores in non-traditional locations helped boost UK performance in the last quarter, despite tough conditions on the high street.
BSkyB spends £1.22bn on marketing in pursuit of 10m customers
Russell ParsonsBSkyB’s spent £1.22bn on marketing in its last financial year as it stepped up its battle for dominance in the pay-tv, broadband and telephone markets it operates in.
Deafness charity rebrands to connect with supporters
Rosie BakerRNID, the charity that supports hard of hearing people, has rebranded as Action on Hearing Loss, in a bid to better reflect the work that it does.
Consumers rate a brand’s ethics before buying, study finds
Russell ParsonsA company’s ethics and corporate governance are crucial to consumers considering buying its products or services, according to a study.
BSkyB reports 16% revenue bump
Russell ParsonsBSkyB has demonstrated why Rupert Murdoch’s News Corporation was trying to take over the company by posting a 16% increase in full-year revenue.
Best Buy looks to branded microsites to boost ecommerce
Rosie BakerBest Buy is looking to increase the number of branded microsites hosted within its ecommerce platform to boost performance after posting disappointing results earlier this year.
IPC bolsters digital team for tablet publishing
Branwell JohnsonPublisher IPC Media is overhauling its digital media strategy and creating a new digital leadership role.