Mumsnet launches blogging network

Mumsnet has launched a blogging network that allows its authors to share advertising revenue on the content they generate.

/d/w/s/MumsnetLogo.jpg

Brands will be offered the opportunity to display ads across the network and will be allowed to share products with the bloggers for reviews.

The network will include celebrities, such as former foreign secretary David Miliband and TV presenter Aggie Mackenzie, and members of the Mumsnet site.

Mumsnet will share advertising revenue with its bloggers, based on the page views they generate. The site says it aims to develop a new, “more democratic” publishing model.

The site is increasingly looking to exploit its influential status by advising brands, such as Innocent, Asda and Ford about developing suitable products and marketing for mums.

Justine Roberts, Mumsnet’s founder, says: “It’s easy to start a blog but much harder to find an audience. The Mumsnet Bloggers Network will give interesting new voices access to the existing Mumsnet audience of 1.6 million monthly users and help Mumsnetters who wish to turn their hand to blogging.”

The Bloggers Network will also offer advice on how to start a blog and grow audiences and a forum to socialise with other bloggers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here