TNS recruits Lambie-Nairn to work on brand identity and products

Custom market research company TNS has appointed Martin Lambie-Nairn as creative director to work on the company’s brand identity and on the look and feel of its research tools.

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Lambie-Nairn is a leading designer who formed his own agency before selling to WPP. He is responsible for a rebranding of the BBC and the naming and branding of O2.

He will work with global marketing director Tim Isaac on an ongoing basis on the TNS brand identity and be directly involved and client work and pitches at the company. He will also work with local managements to develop creative solutions

Lambie-Nairn says: “My approach has always been to make the complex simple and fulfil commercial imperatives through outstanding creativity.”

TNS is part of the Kantar network of insight, information and consultancy businesses.

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