United Biscuits marketing chief promoted to top table

United Biscuits (UB) – owner of the McVitie’s, Penguin, Jacob’s and Hula Hoops brands – has promoted snacks marketing chief Helen Warren-Piper to a new senior executive role with a direct report to the CEO.


A spokeswoman for UB declined to provide details about Warren-Piper’s new responsibilities as “business transformation director”. The title, however, suggests her brief could cover areas such as innovation, product development and marketing across all the company’s brands.

Warren-Piper, who has been marketing director for bagged snacks since 2006, will be replaced by savoury biscuits brand manager George Johnston.

Prior to UB, she worked at P&G for 14 years on laundry brands, Pampers and pet food.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here