A woman’s place…


Having read your report of the comments made by Kimberly Kaldec of Johnson & Johnson that there is “still work to do” when it comes to the amount of women in senior management roles (MarketingWeek.co.uk 21 June), I’m disappointed but not surprised that in 2011 we are still having the conversation about women in the workplace.

However, I agree with Kaldec’s view that forcing diversity through quotas in the boardroom, for example, is not the answer.

As the director of a company where 40% of our leadership team is female and where women comprise more than half of our total workforce, it seems obvious that women are key to success.

They are in these roles not because we are obliged to put them there but because they are highly talented and the best people for the roles. End of story.

Yes, some flexibility is required for employees with family responsibilities but the benefits of having a diverse team, with an array of talents and ideas, far outweigh the efforts required to accommodate different working arrangements.

Crispin Reed, Managing director, Brandhouse

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