L’Oreal signs House star Hugh Laurie

L’Oreal has named British actor Hugh Laurie as the new face of its Men Expert range.

/v/o/p/hugh160.jpg

Laurie joins other celebrities such as Cheryl Cole and Eva Longoria, who appear in advertising for the brand’s skin and hair care products.

Other celebrity men that appear in advertising for L’Oreal’s male grooming brands include Gerard Butler, Eric Cantona and actor Patrick Dempsey.

Laurie is reported to be one of the highest paid actors in the US, where he stars as the title character in medical drama House.

He also written a novel and recently released his first solo blues album, Let Them Talk.

Cyril Chapuy, global brand president of L’Oréal Paris, says Laurie is: “the perfect example of a modern man: genuine, uninhibited, strong and willing to pursue his passions to the end”.

Laurie says: “At first I thought it was a mistake, but then I realised that L’Oreal wasn’t looking for models but for people with strong personalities, who are worth it…and who aren’t afraid to proclaim that using cosmetics can be a very masculine decision after all.’

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here