The Co-operative makes NOTW advertising u-turn

The Co-operative has made a u-turn on its decision to continue advertising in the News of the World and says it will suspend any further advertising with the newspaper.

/d/m/e/Coop.jpg

The Group joins Halifax, Ford and Mumsnet in boycotting the News of the World following the latest phone hacking accusations levelled at the Sunday tabloid.

It is alleged that the News of the World hacked the phones of Milly Dowler, 7 July bombing victims’ families and the relatives of murdered Soham school girls, Holly Wells and Jessica Chapman.

The Co-operative Group says in a statement: “The Co-operative Group has taken the decision to suspend temporarily any further advertising and promotional activity with the News of the World until the outcome of the investigation is known.

“The Group is a consumer-owned business which adheres to strong ethical standards. These allegations have been met with revulsion by the vast majority of members who have contacted us.

“We would urge everyone involved to bring this matter to a speedy conclusion for the sake of all those who are affected by these events.”

Other brands including Procter & Gamble, William Hill, Npower and Everything Everywhere have said they are reviewing their relationships with the News of the World, following the latest scandal at the newspaper.

For the live updates into the brand backlash surrounding the latest phone hacking allegations, click here.

Read Lara O’Reilly on why, whether brands stick with News of the World, or shun it, they are likely to receive criticism.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here