The Duchess formerly know as…

Rosie Baker is Marketing Week’s specialist on sustainability and retail.

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The Duchess formerly known as Kate Middleton, is doing wonders for the Royal family brand during her trip to Canada with Prince William. It’s their first official overseas trip since they married in April and Kate’s wardrobe has been dominating the coverage of the trip.

ShopStyle, the online fashion aggregator, has run some numbers on the effect Kate’s wardrobe is having on fashion retailers search ratings, and unsurprisingly it’s pretty desirable response.

·         During the Royal Wedding, Alexander McQueen became one of the top search terms.  

·         During the Obama’s state visit, ShopStyle saw a 334% increase in searches for Reiss, the dress Kate wore when meeting the First Lady.  

·         ShopStyle.co.uk saw a 142% increase in the search for Issa, the label that designed the dress she wore in the engagement photos.

·         Searches for Temperley increased by 500% after Kate wore one one of the designer’s creates to WImbledon.

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