The Duchess formerly know as…

Rosie Baker is Marketing Week’s specialist on sustainability and retail.


The Duchess formerly known as Kate Middleton, is doing wonders for the Royal family brand during her trip to Canada with Prince William. It’s their first official overseas trip since they married in April and Kate’s wardrobe has been dominating the coverage of the trip.

ShopStyle, the online fashion aggregator, has run some numbers on the effect Kate’s wardrobe is having on fashion retailers search ratings, and unsurprisingly it’s pretty desirable response.

·         During the Royal Wedding, Alexander McQueen became one of the top search terms.  

·         During the Obama’s state visit, ShopStyle saw a 334% increase in searches for Reiss, the dress Kate wore when meeting the First Lady.  

· saw a 142% increase in the search for Issa, the label that designed the dress she wore in the engagement photos.

·         Searches for Temperley increased by 500% after Kate wore one one of the designer’s creates to WImbledon.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here