Harry Potter premiere to stream live on digital billboards

The Leicester Square premiere for the final Harry Potter film The Deathly Hallows- Part 2, will be streamed live on digital billboards across the capital.

By Rosie Baker 7 Jul 2011 9:55 am

The red carpet proceedings of this evening’s event (7 July) will be aired live on JCDecaux’s Transvision digital sites in 10 major train stations including Kings Cross and Liverpool Street from 4.00 to 7.30pm.

It will features live footage of Harry Potter stars Daniel Radcliffe Emily Watson (Hermione Granger) and Rupert Grint (Ron Weasley) as well as scrolling text commentary.

It is the first time live footage of a London film premier has been streamed to digital outdoor screens.

The campaign is a collaboration between Grand Visual, PHD and Kinetic.

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Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.