Morrisons is to sponsor charity ITV series

Morrisons is to sponsor Save the Children’s ITV series Born to Shine as part of its wider partnership with the charity.


The programme, which airs on ITV1 this summer, aims to showcase young people teaching celebrities new skills and talents that they will then perform on the live show.

The programme will star comedian Jason Manford, presenter Jennie Bond, actor Joe Swash and, rugby player Gareth Thomas.

It will be hosted by Natasha Kaplinsky and Denise Van Outen will head up the judging panel.

The TV series ends in a fundraising finale for Save the Children’s No Child Born to Die campaign.

The sponsorship package includes broadcast, online, mobile, interactive and licensing parterhsips.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here