Morrisons is to sponsor charity ITV series

Morrisons is to sponsor Save the Children’s ITV series Born to Shine as part of its wider partnership with the charity.

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The programme, which airs on ITV1 this summer, aims to showcase young people teaching celebrities new skills and talents that they will then perform on the live show.

The programme will star comedian Jason Manford, presenter Jennie Bond, actor Joe Swash and, rugby player Gareth Thomas.

It will be hosted by Natasha Kaplinsky and Denise Van Outen will head up the judging panel.

The TV series ends in a fundraising finale for Save the Children’s No Child Born to Die campaign.

The sponsorship package includes broadcast, online, mobile, interactive and licensing parterhsips.

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