Audi names marketing chief

Audi has appointed former LG and Vodafone marketing chief Dominic Chambers to lead its UK marketing ahead of a £10bn investment in the brand and new models.


Chambers joins the firm immediately and will report into Audi director Jeremy Hicks.

Chambers will take responsibility for Audi’s communications strategy and will focus on how customers experience and interact with the brand, the car marque says.

The role has been handled by brand consultant Philip Olden on an interim basis since former marketing director Peter Duffy stepped down in December.

Duffy joined easyJet as the budget airline’s first marketing director.

The car marque says Chambers’ experience in the technology sector is well suited to its history of technological innovation.

Audi plans to invest €11.6bn (£10.4bn) in new products between 2011 and 2015 and is aims to grow its portfolio of models from 35 to 42. It will launch the R8 e-tron – its first fully electric model – in late 2012.

Hicks says: “We have taken great care in making this crucial appointment that will take us into the next key phase of our development as a brand and an organisation.”

Audi recorded a 19% increase in vehicle sales in June to 117,650.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here