McDonald’s to launch “eco uniforms”

McDonald’s staff will wear recycled uniforms designed by British designer Wayne Hemmingway from next year.

/i/x/q/mcdonalds160.jpg

The fast-food chain says that the collaboration is part of its long-term sustainability strategy.

McDonald’s is also working with Worn Again, which specialises in “upcycling” clothing and materials to make new products.

Worn Again will help McDonald’s introduce a “closed loop” uniform system that will see McDonald’s collect old uniforms, reprocess them into raw materials and make them into new uniforms.

McDonald’s claims to be the first UK company to develop a closed loop uniform.

The new uniform design will be unveiled and worn first at McDonald’s Olympic Park restaurants – as part of its sponsorship of the Games.

It will then roll out to all 1,200 McDonald’s restaurants and 85,000 staff across the UK.

Wayne and Geraldine Hemmingway are British designers who launched the Red or Dead brand.

Jez Langhorn, vice president of people at McDonald’s UK, says:

“Our staff share Worn Again’s commitment to sustainability and I hope that together we can create a uniform design model for the future which others can follow.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here