Renault pulls ads from all News Int newspapers

Renault has become the first brand to say it will cease advertising in all News International newspapers, following the phone hacking scandal at News of the World that led to the paper’s closure.

/o/m/d/Renault1.jpg

The car marque will discontinue its advertising with The Sun, the Times and the Sunday Times “until further notice”, the first brand to boycott a paper beyond the News of the World since the fresh accusations against the tabloid emerged earlier this week.

In a statement, Renault says: “Renault acknowledges the concerns raised regarding the allegations of phone hacking by the News of the World.

“Is a result of the seriousness of the allegations, we can confirm that Renault has reviewed its media advertising plans. We have decided to cease advertising in News International publications until further notice.”

Renault spent £266,000 advertising in the News of the World from January to May this year, according to Nielsen.

Before the News International announced it was to close the News of the World yesterday, Renault said : “Renault acknowledges the concerns raised regarding the allegations of phone hacking by the News of the World.

“As a result of the seriousness of the continued allegations, we can confirm that Renault has no media advertising currently planned with the News of the World, nor will it commit to any future activity, until the outcome of the formal investigations is complete.”

Mumsnet said earlier this week that it was to drop a Sky advertising campaign due to BSkyB’s link to News International newspapers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here