Best Buy launches customer magazine

Best Buy is launching a customer magazine to build awareness of its brand after a faltering start in the UK.

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The free magazine, called Lovetech, will be available in all 10 UK stores and online.

It will also be distributed as an insert in The Daily Telegraph and as part of promotional activity around London stores later in the summer.

The electronics retailer says the magazine has been designed to “embody the personality, knowledge and sense of fun that its Blueshirts and Geek Squad agents have”.

The retail chain, which opened in the UK in April last year, has struggled to get a foothold in the challenging UK electricals market and posted a £62.6m loss for the year.

Carphone Warehouse, which owns a 50% stake in the UK business, has since revealed that it is reviewing the chain’s next steps.

The magazine will feature articles, commentary and tips about Best Buy’s range of consumer electronics and the services it offers online and in store.

The retailer claims that all advertising space in the first edition sold out immediately to Best Buy’s suppliers and brand partners.

The glossy magazine has been developed by customer publishing agency August Media.

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