Kellogg’s launches festival push

Kellogg’s is launching a major experiential push targeting young adults at UK festivals to drive awareness and trial of its Krave and Crunchy Nut brands.

/s/c/j/krave160.jpg
Kellogg’s Krave cereal

The cereal manufacturer is setting up a branded restaurant, under the Tunes and Spoons brand, serving breakfast to festival-goers at five summer events including Bestival, V Festival and The Big Chill.

The Tunes and Spoons experience will sell Krave and Crunchy Nut as well as fruit and hot drinks and will feature indoor and outdoor seating as well as a DJ booth to complement the festival atmosphere.

The brand is hoping to engage with adults, who traditionally skip breakfast and remind them that Kellogg’s can provide a healthy breakfast.

Sam Blunt, Kellogg’s consumer promotions and digital controller, says that the cereal maker is also hoping to fill a gap at festivals where it is often difficult to find a healthy breakfast.

Kellogg’s is also planning to sell branded Krave and Crunchy Nut merchandise at the events.

The activity follows a trial at Glastonbury in 2010. Tunes and Spoons was created by Iris Experience.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here