Ocado eyes international expansion

Ocado’s partnership with French supermarket group Carrefour paves the way for a significant expansion of the brand’s international range, according to its marketing chief.

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The partnership with Carrefour marks the first step in Ocado’s expansion of its international ranges and could be the first of many potential partnerships with overseas retailers, as part of Ocado’s long-term strategy to grow its business, according to marketing director Matthew Knight.

The online grocer is also looking at other ideas to grow the international range it offers customers. Ocado has previously stated that it aims to double the range it offers in the next two years.

Marketing director Matthew Knight adds: “It’s a clear path to go down and at some point we may launch the brand internationally. There are no plans at present but it could be a natural development for the business in the future.”

Carrefour’s “Reflets de France” range went on sale at Ocado this week.

To support the launch the online grocer is launching a marketing campaign including outdoor advertising, email marketing, and a promotion offering new customers 15% off their first shop.

Knight adds that the first phase of the marketing push targets French consumers living in the London and the rest of the UK, who already have awareness of the Reflets de France brand.

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