Ocado eyes international expansion

Ocado’s partnership with French supermarket group Carrefour paves the way for a significant expansion of the brand’s international range, according to its marketing chief.


The partnership with Carrefour marks the first step in Ocado’s expansion of its international ranges and could be the first of many potential partnerships with overseas retailers, as part of Ocado’s long-term strategy to grow its business, according to marketing director Matthew Knight.

The online grocer is also looking at other ideas to grow the international range it offers customers. Ocado has previously stated that it aims to double the range it offers in the next two years.

Marketing director Matthew Knight adds: “It’s a clear path to go down and at some point we may launch the brand internationally. There are no plans at present but it could be a natural development for the business in the future.”

Carrefour’s “Reflets de France” range went on sale at Ocado this week.

To support the launch the online grocer is launching a marketing campaign including outdoor advertising, email marketing, and a promotion offering new customers 15% off their first shop.

Knight adds that the first phase of the marketing push targets French consumers living in the London and the rest of the UK, who already have awareness of the Reflets de France brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here