Sony and Future Publishing launch PlayStation video series

Sony’s Computer Entertainment division has partnered with Future Publishing to launch a weekly HD video show, available to download from the PlayStation Network.

/g/g/t/SonyBalls.jpg

The new show forms part of Sony Computer Entertainment UK’s “Access to PlayStation” community strategy, that aims to report on all of the company’s events and other industry shows.

The show, which will feature news, previews and interviews around the latest PlayStation 3 games and Blu-ray films, will be free to download for UK PlayStation network account holders to watch on their consoles.

Future has closed its PlayStation Network digital interactive magazine FirstPlay to make way for the new video show.

Alan Duncan, Sony Computer Entertainment’s UK marketing director, says: “This is a great content initiative which forms a key part of SCEUK’s strategy to reward and engage with our consumers in a more meaningful way.”

Future currently publishes the Official PlayStation Magazine and has partnered with Sony Computer Entertainment since 1995.

The Sony PlayStation Network is now back online after a serious of hacker attacks that led to millions of customers details being compromised and a global outage of the network.

Sony offered a “welcome back” package to users, to entice them to return to the network, which included free games and services. Sony says the package increased the number of home console owners with PlayStation 3s to 44% in June, up from 40% in March, the month before the Network was compromised.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here