Topshop pulls model images in size zero row

Topshop has pulled images of a waif thin model from its online advertising following concerns that it could encourage eating disorders.


The 18-year-old model Codie Young appeared on Topshop’s latest online lookbook modelling a range of fashions and accessories.

A spokesperson from eating disorder charity Beat says: “We wouldn’t comment on an individual but we want to see diversity in images from the fashion industry to reflect the modern world and people’s different shapes an sizes. Images such as these can be a trigger for people suffering with eating disorders.”

The model, who is a UK size 8, denies suffering anorexia and defended the images on her personal blog.

A Topshop spokesperson says in a statement: “Topshop is confident that Codie is a healthy young woman and we do not feel it necessary to remove her from our imagery based on your feature. However we do recognise regretfully that the angle this image has been shot at may accentuate Codie’s proportions making her head look bigger and neck longer in proportion to her body.

“Topshop is proud of it’s heritage of celebrating individual-looking girls who offer an alternative more unusual beauty, however we take your comments very seriously. As you may have noticed we have taken down that specific image at the earliest opportunity.”

It has replaced the images in question with different shots of the model.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here