Asos international sales boost revenues

Asos has reported yet another strong quarter, with revenues up 63% year on year to £107m on the back of a muscular international sales performance.

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Total international sales, across the 159 countries Asos operates in outside the UK, were up 160% to £59.6m in the three months to 30 June. The period’s international performance was boosted by Asos’ launch of US, French and German websites last year.

Asos marked a particularly strong quarter in territories outside its main markets in the UK, EU and US, with rest of the world sales up 353% to £27m.

International sales now account for 57% of Asos’ retail revenue. In the UK, sales were up 15% year on year to £44.6m.

Nick Robertson, Asos CEO, says: “The new financial year has started well and we remain positive in our outlook for 2012, with progress to date in line with expectations.”

The online retailer said last month it is “on track” to achieve £1bn in sales by 2015.

Asos CEO Nick Robertson told Marketing Week last month that the company is readying a drive to target male shoppers. Menswear currently accounts for 20% of Asos’ business, but Robertson says brand awareness is still “very low” amongst men.

Read Marketing Week’s cover feature on the inner workings of the Asos brand, including interviews with CEO Nick Robertson and marketing director Clare Dobbie.

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